Custom Land Rover

Out with the new, in with the old…

There’s a lot of conflicting argument about cars and their effect on the environment. People who hold strong views naturally look for evidence that backs up their own beliefs, ignoring anything that might contradict. Depending on which side of the fence you sit on, statistics can be used creatively to make almost any argument seem plausible, so let’s forget about the numbers for now and just look at one simple truth: There is no such thing as an environmentally friendly car!

Yes, there may be certain cars that are less damaging to the environment than others once they’re actually on the road, but all new motor vehicles have to be made from elements that are extracted from the earth, they have to be constructed in vast factories that were once green spaces and then they have to be shipped around the world at great expense to be driven on ever wider roads that have to be built to accommodate them. Environmentally conscious Prius drivers are still harming the planet.

So what’s the answer? Well it looks like even the environmentalists are not yet prepared to abandon their cars, instead claiming that the way forward is to build more and more electric vehicles, but if people plan to change their cars every few years, then we will continue to build newer ones at an ever increasing rate. Using more and more natural resources to create a generation of cars that use less resources doesn’t seem to make that much sense.

Custom Land Rover

Let’s consider a more radical option; let’s just stop building new cars altogether and concentrate on just using the ones we already have. Imagine the natural resources we would save. Pollution levels would be capped, and it would prevent us needing to build more roads. It’s an idea worth discussing, but of course it’s never going to happen because too many jobs and votes depend on the car industry. Votes tend to take priority over polar ice-caps as we all know!

However, that doesn’t mean that we should abandon the idea. Keeping old cars running for longer is not a new concept, but it is a movement that’s gathering momentum as we all look to recycle more so as not to waste our resources making new products. The premise is quite simple and makes a lot of sense. It’s something that we believe in strongly here at Ministry of Defender. Taking a thirty-year-old Land Rover and up-cycling it to give a new life is very rewarding, but the upside is that you can drive around in one of our incredible Fusion 90s for another twenty years and it will still be more environmentally friendly when compared to the overall cost of building one new electric car.

Of course, if the world did get together and decide to stop building new cars then the Land Rover Defender would probably be one of the few vehicles to survive into the next century, which is not a bad thing. And let’s be honest here, nobody has ever looked cool driving a Prius!